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piLIGHTes
Project type
Branding
Date
2022
Location
Riyadh, Saudi Arabia
piLIGHTes: Brand development for a premier Pilates studio entering the Saudi market. The concept centers on holistic well-being and the precise, correct use of specialized equipment. The branding was designed to communicate expertise, serenity, and the value of private instruction, positioning piLIGHTes as a leader in mindful movement and form-focused fitness.
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